What’s the half-life of news articles these days?

How should that affect your mix of marketing, thought leadership, research, and other news-focused content?

New research from Chartbeat, a content intelligence platform for publishers, sheds light on how positioning, traffic source, topic, and other attributes impact the lifespan of an article.

CMI’s chief strategy advisor Robert Rose explains what the findings mean for your content choices in this week’s CMI News video. Watch it below, or keep reading for the highlights:Continue Reading

Are the days of email as a successful marketing channel waning?

The statistics argue no: About two-thirds of content marketers told CMI they use email newsletters or other email to distribute their content in 2023. About the same number said the same for 2022.

But 2023 kicked off with dramatic comments from a CEO who claimed he’s turned to social media to reach Gen Z (and even millennial) employees who don’t read email.Continue Reading