More agencies and brands must seek multidimensional employees to adapt to the seismic shift in expectations from CMOs and customers.
Customers today expect brands to understand what they want, engage with them on their terms, and deliver a seamless experience – online and offline. To meet these evolving needs, marketing teams must not only deliver truly integrated brand experiences, but also have a solid understanding of business, work with data, incorporate technology, make due with leaner budgets, and prove ROI.Continue Reading
