Marketers need to ask their fellow C-level colleagues: “Do we want to be spending money on creating average marketing that gets lost in the noise, or on investing in a voice, brand, and knowledge platform that are a cut above everyone else?”
The answer is obvious – no smart leader would ever pick the “noise” option. And yet, buy-in for content marketing investments is difficult. Internal matters of ego and politics, questions about ROI, and limited resources and budget create serious obstacles.Continue Reading
