Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders to invest. We need to back up our ideas with data. We need to show that our suggestions align with the needs of our target audience segments.
To make this effort easier, I have created a tool that does this aligning literally – across rows in a spreadsheet. I call it the multichannel content marketing planner. This planner provides an easy-to-use, easy-to-share place to capture the data and data-related insights that lead to a strategically solid content marketing plan.Continue Reading
