Are you considering allocating budget to video? Whether it’s a one-time production in the tens of thousands or a long-term capital investment that may reach hundreds of thousands, video investments are often hard to evaluate and approve because they rarely generate a direct response.
Your video project is likely top or middle of the funnel activity, meaning ROI is hard to prove. No matter how enthusiastic your team is about video or how much you hear in digital media circles that video is the next great tactic, you need some plain talk about what type of videos to consider based on different circumstances.Continue Reading
