Let’s face it. Your primary purpose in writing blog posts is not to capture Facebook “likes” or get ranked. You’re writing a blog for strategic business purposes. You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging.
Writing blog posts for conversions requires an approach subtly different than writing to provide fun or to educate. Consider the following path to boost your blog ROI:Continue Reading
