Steve Peck is co-founder at Docalytics, lead author of the Ultimate Guide to Content Engagement Benchmarks and co-creator of the free-to-use PDF Content Tracker. His newest project InsideContent.Marketing features candid stories of success & failure told by experts at the cutting-edge of the content marketing front lines. Join the insider discussion today by subscribing here or connecting on Twitter @1StevePeck
The average reader of a brand’s long-form content doesn’t consume 42% of the pages. That’s one key takeaway from our recent B2B Content Engagement Benchmark Report at Docalytics. The findings surfaced from engagement data captured during 180,000 view sessions of more than 1,700 downloadable, long-form content resources like e-books, white papers, reports, and guides.Continue Reading
