This post was co-written by Kristina Podnar, VP of consulting services at ActiveStandards.
With each new wave of social software and tools, marketers have more prominent and sophisticated ways to adopt an online identity and interact with audiences – for better and for worse. The good thing is that organizations now engage with prospects, customers, and the world at large in ways inconceivable a decade ago. The not-so-good is that organizations no longer control their brand identity as they once did.Continue Reading
