With more than 60% of downloads coming from users searching inside the app stores, a great preview video is necessary to tell a compelling story to convert shoppers from “just browsing” to “engaged users.”
An app preview video requires more work than simply recording the app in action. It is the first creative asset that users see. Everything from the call to action down to the colors and features highlighted in the first few seconds can be the difference between hundreds and thousands of conversions.Continue Reading