Victor Gamez leads editorial research projects on the integrated marketing team at Percolate, the system of record for marketing. Before joining Percolate, he delivered insights and guidance to CFOs, heads of strategy, and general counsel as a senior analyst at CEB, a best practices research firm. You can reach out to him on Twitter @Victor645 and on LinkedIn .
As user-generated content floods the web, more and more brands are cultivating the so-called “glitch aesthetic” as a way to ditch the polish and build trust.
Few would dispute the importance of visual content to brands. But is it possible for a brand to choose images that – by virtue of feeling more authentic – build trust?Continue Reading
