Some days it’s easy to find what I need for a new story. I’m a marketer in academics and a quick pubmed.gov search of the past month’s peer-reviewed publications from my institution’s renowned faculty usually gives me 20 new starting points.
Those are the good days. I find my topic, shape the angle, assign a writer, and then hit my buddy Luciano’s food truck for a triple order of the best chorizo tacos in the Southeast United States.Continue Reading