Diving into the world of real-time content, where your tweets, posts, blogs, etc., are consumed the minute they’re published, is not for the rigid. Every viable business is solving someone’s problem or making someone’s life better, which means that no matter the subject, someone will care enough to read about it – and you’ve got to be prepared to roll with what the audience is telling you.
In fact, that’s where you need to start – from the perspective of the people who will be consuming your content. These 12 tips will help keep your audience top of mind – and keep your content engaging.Continue Reading
