Steven Keith is the founder of CX Pilots, a customer experience consultancy helping companies center their organizations around their customers. He is a veteran digital strategist with background in enterprise marketing management, who spent 10 years in content operations. He uses that experience to advise marketing executives on how to design, build, and execute customer experience programs. Steven is passionate about customer experience (CX), workflow, process and operations, culture, team empowerment, leadership and decision making, performance and analytics, simplification, organizational development and corporate transformation. Follow him at CX Pilots Insights,Twitter @StevenKeith, and connect with him on LinkedIn.
Over 90% of CMOs agree that their organizations must develop a publishing function to execute their growth agenda and manage the rising cost and complexity of content operations, according to a Forbes 2015 report Publish or Perish.
With near unanimity on the need to drive strategic content marketing, many companies are looking more seriously into what building a content publishing function into their organizations would look like, and how it might function.Continue Reading
