Author: Rohan Ayyar

Rohan Ayyar dons multiple hats at E2M, a CMI-listed content marketing agency, where he takes digital campaigns from the drawing board to lessons-learned blog posts. Rohan is also an avid business blogger, with posts featured on Fast Company, MarketingProfs, Entrepreneur, and elsewhere. Follow him on Twitter @searchrook.

Content Marketing Examples / Content Strategy / Understanding Your Audience
By rohan-ayyar published May 22, 2016

Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction

3 Strategies to get to your audience

All animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment.

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