Brian Kolb is the Chief Operating Officer at Wright’s Media, a full-service licensing solutions provider that works with B2B and B2C publications. He commands all sales, licensing, production and research initiatives and has transformed Wright’s Media into an industry innovator. Brian has been inducted into the Society of International Business Fellows and is a Top 1% Kred Influencer. Keep up with Brian on LinkedIn, via his personal blog or on Twitter @BrianKolb.
Earned media is that one component of content marketing that is MIA for too many marketers.
If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a bat. Generating earned media today must be the clean-up hitter in your content marketing strategy lineup.Continue Reading
