Video’s ability to produce staggering numbers in user engagement and qualified leads makes it a formidable format for content marketing. A Syndacast study predicts that 74% of all internet traffic will be video in 2017. In the past year, 70% of marketing professionals reported that video converted better than any other medium, and a video on a landing page increased conversions by as much as 80%.
But providing engaging videos is a process, and it doesn’t end once you’ve finished creating the visual content. Many factors can impact whether a video engages audiences. You may have excellent visual content uploaded to your website, blogs, and social media pages but no reaction from the public.Continue Reading
