Marketers have high expectations of technology’s effect. We recently surveyed 300 marketers and at least two-thirds said it’s likely or very likely that technology will make content marketing significantly more efficient in the various tasks of the life cycle.
They’re right. When used appropriately, technology can bring more efficiencies — a tactical benefit. However, I prefer to emphasize that when used strategically, technology helps content marketers work smarter — to develop and implement a more successful content marketing program.Continue Reading
