I recently had the privilege of being one of many judges reviewing Content Marketing Awards submissions. As I read through the entries (12 each in two categories), I was struck by the sharp contrast between the best work — the top three in each category — and the remaining nine.
I had expected to see a gradient of many shades of gray; instead, there was a black-and-white difference between the losers and the winners. The hard part was selecting a champion among the top three because those three stood out like swans in a murder of crows.Continue Reading
