You’ve made a solid business case for your new content marketing effort. You’ve collected the best statistics, trends, and examples to secure executive buy-in. You’re good to go.
But then, when it comes to strategy and execution, you’re getting pushback on any content that isn’t strictly focused on promoting products and services. It’s like everything you said about valuable, relevant, audience-centric content was forgotten, and the decision-makers really just want thinly veiled advertising materials.Continue Reading
