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Author: Jacob Warwick

Jacob Warwick is the director of content strategy for Skedulo and the founder of ThinkWarwick. With nearly a decade of marketing experience, Jacob has crafted exceptional content and digital marketing strategies for notable clients that include Under Armour, Xerox, Microsoft, Visa, ClearVoice, and Uber. Jacob works extensively with enterprise copywriting, public relations, and content marketing strategies. Follow Jacob @jacobwarwick or connect with him on LinkedIn.

Measurement and ROI / Understanding Your Audience
By jacob-warwick published September 26, 2016

3 Tips to More Accurately Measure Your Content Effort

3-tips-measure-content-effort

Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing.

But while content marketing seems straightforward, actually measuring its success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.Continue Reading

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