Kelley Whetsell is the founder of Meeting Demands. Kelley’s love for travel and connecting with new people, coupled with her passion for creating dynamic and engaging events, has proved amazingly valuable for the Content Marketing Institute team and her other clients. Content Marketing World and the Intelligent Content Conference are planned by Kelley and her team, from the world-class keynote speakers down to the Orange Crush supplied on networking breaks, they handle all of the details. You can find Kelley on Twitter @MeetingDemands and on LinkedIn.
Live events are a staple in many marketers’ arsenals, with 68% of B2B and 59% of B2C marketers including them in their content marketing mix. And any marketer who has been involved in planning an event — as I have been dozens and dozens of times — knows how many details go into providing an unforgettable experience for attendees.
Below are a few of my favorite tips and lessons learned from my years of managing events, including Content Marketing World.Continue Reading
