Katie Del Angel is the content marketing manager at CloudCheckr, whose web-based application of the same name helps enterprises manage and optimize their AWS deployment. At CloudCheckr, Katie works with an agile marketing team to drive inbound marketing and optimize website content. Previously, Katie established a content and commerce framework for clients at Copious, a digital agency in Portland, Oregon. Before that, she wrangled a cross-departmental team of content contributors at Connective DX to drive inbound marketing efforts. When she's not tinkering with words and spreadsheets, she's spearheading the Content Strategy PDX Meetup group and rallying an underground cheese club. You can connect with her on Twitter @katiedel.
“We’d like to make our content more strategic, but we don’t have time to make it happen on this project.”
Sound familiar? If so, you’re not alone. Whether you’re working within an agency or in-house at a brand, it’s all too common to hear people writing off content strategy as a time-consuming nice-to-have.Continue Reading
