For the past 20 years, my Boston-based practice has supplied content talent to Harvard Business Review and Fortune 500 CEOs, as well as more than half of the top 10 global management consulting firms, among others. On average, I turn away one in three prospects who get in touch requesting my services. Why? Many companies just aren’t ready to hire quality.
To gauge employer readiness – and to ensure that the executives I place will be successful and satisfied – I ask these questions of chief marketing officers. (And I think these same questions apply to candidates interviewing prospective employers.)Continue Reading
