Snapchat, the ephemeral photo, video, and messaging app, was released in 2011. Since then, the mobile application has grown its base to over 166 million daily users, representing 31.6% of the U.S. social networking share. By the end of 2017, Snapchat is projected to generate $895.5 million in advertising revenue, up from $340 million in 2016.
After speaking with several of our small to medium-sized clients, we determined that Snapchat’s various pricing models and buying options were the biggest areas of hindrance for marketers interested in the platform. Snapchat advertising questions are common given the rumored expensive price tags and layered buying variables. It’s not surprising that marketers express confusion about relevant capabilities for their brands.Continue Reading
