The secret’s out. Agile project management is a game-changer – and developers and IT folks are no longer the only ones to know about it.
As a marketer, you’ve surely heard about Agile. Your team may be using some Agile practices, like project sprints and stand-up meetings. If so, you’re in the minority. The benefits of Agile are still largely untapped by marketing teams. According to a new report by Workfront and MarketingProfs, only 30% of marketing teams use an Agile approach to manage their processes. The other 70% probably experience the same frustrations my team experienced before we committed to making Agile work. Continue Reading