When we launched the adidas content hub, www.GamePlan-A.com, in May 2016, we put culture at the core of our content marketing strategy. The goal of this venture is to engage employees and attract the right talent and build relationships with like-minded people (be they internal or external) who have a cultural background compatible to our own.
While all of this will help create advocacy in the long term, driving revenue isn’t a primary goal of GamePlan A.
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