If you want an easy way to help your marketing team produce better content, cancel a meeting. Better yet, cancel your first meeting of the day.
Studies have shown how lapses in productivity often trace back to an overabundance of team meetings. Schedule a status call for first thing in the morning, and a content marketer’s creative juices are virtually guaranteed to stop flowing.
Take a quick look at your calendar for the coming week. How much empty space do you see? If it’s minimal, you could be unintentionally making it difficult for members of your content team to produce their best work.Continue Reading