My professor told me I would never have a career in writing.
He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment.
The only problem was my story lacked any substance.
It was a four-page pile of crap. As my friend Shakespeare would say, “It is a tale. Told by an idiot, full of sound and fury, signifying nothing.”
Lousy content comes in many forms – cliché, repetitive, arrogant, boring, busy, and maybe a tad too SEO-focused.
