This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House.
Most of what you know about creativity is a lie.
Our culture has embraced the idea that creative genius is inborn and innate.
And, if you’re not one of the privileged few with creative skill in your genes, there’s not much you can do to change that. You’re either a brilliantly creative content marketer or you’re not. That’s how the creativity story goes.
And it’s totally, completely, utterly wrong. You can teach yourself to become more creative.Continue Reading
