Author: Peg Miller

A B2B marketing practitioner, speaker and author, Peg Miller represents and has lived all perspectives of the marketing ecosystem, including practitioner, consultant, and martech vendor. She is a Top 50 Female Influencer in content marketing according to TopRank, and is on Onalytica's Top 100 Global MarTech Influencers & Brands. Read more from Peg at B2B Marketing Academy or follow her on Twitter @PegMiller.

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By pegmiller published August 29, 2018

Simple Tips to Make Better Use of Your Content Audit

simple-tips-better-use-of-your-content-auditYou’ve done the content inventory. But now what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy.

I’ll cover practical steps to put the audit findings into action without overworking your team. Let’s explore three areas: 1) what to look for, 2) what to track, and 3) what to do with the information you discover, including how to map your content.
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