More people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.”
For brands, this raises an important question: How do you become the default answer for a voice search query?
You know the recent buzz around “featured snippets” – the boxes that appear at the top of some Google search result pages, providing a brief answer that, brands hope, leads the user to click for more detail.
Featured snippets are an opportunity to quickly leapfrog your competitors and land that premium zero spot even when your page doesn’t rank in the traditional search results.
