Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. – are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry.
If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. That’s why you might want to rethink or at least review your social media content policies.
