Can you quantify the impact of your video content on your marketing goals?
The most common answer?
“No.”
If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t.
Author: Amir Bazrafshan
Amir runs Apricot, an agency that creates video campaigns stimulating client growth. Prior to launching the business, he worked in film distribution, devising marketing strategies for both cinematic and straight to DVD releases. Away from Apricot, he’s coached on Seth Godin’s altMBA program, reads avidly, and studies persuasion and the related fields in depth. Follow Amir on Twitter at @apricot_amir.
By amirbazrafshan published
October 8, 2018
