Creating visuals for a landing page is kind of like dressing for a job interview.
Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand.
Another similarity between dressing for a job interview and finding the best visuals for your landing page? Don’t pick the first option. Try several to figure out which works the best.