In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop.
Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from [email protected] reported by HubSpot.
Facebook Pages w/ over 500K likes have an average organic reach of 2% or less. @Ogilvy #research @hubspot Click To TweetSimilar declines are happening with Instagram organic reach, too.