Blogging has come a long way from the days of niche link catalogs and online journals. From the stratospheric rise of content aggregators such as Huffington Post and Gizmodo in the late 2000s to popular figures such as Tim Ferriss, Michelle Gardner, and Amber Clark, a slew of digital superstars emerged over the years.
But creating real engagement through written content alone is tougher today than ever before. Recent estimates place the number of new blog posts published every day at over 4 million.
Adding to this, Google and other search engines implement increasingly inscrutable algorithms that rank web content on everything from mobile friendliness to video integration, page structure, and constantly shifting keyword optimization guidelines.
