When it comes to link building, one tactic rises above the rest in effectiveness and ROI – content distributed through high-authority online publishers. To secure those links, you must connect with their journalists, editors, writers, or contributors.
That’s the time to turn to Twitter.
How can you pitch a high-quality article in 280 characters? You probably can’t. You have email for that. The real question is “How can you use Twitter to build authentic relationships with journalists, writers, and editors?”
