We knew we had a problem.
As an enterprise global marketing team of more than 100, we had no clear way to see what each group and individual was working on. Even worse, regions sometimes featured messages that conflicted with our brand direction. Obvious inefficiencies and a general lack of process routinely caused project roadblocks and confusion. We were unable to scale large campaigns across markets quickly.
In short, we were disorganized and we were wasting time and money.
What were we to do?
