Your brand most likely operates its website on a domain with the company’s name. Or perhaps your matching domain wasn’t available. Diving deeper into the world of domains for your content marketing purposes will allow you to find helpful opportunities.
Are you planning a new microsite or content hub? Looking for custom domains for a campaign? The options can be overwhelming – what extensions should you use, how much should you pay to acquire the domain, what can you do to avoid premium prices?
Sit tight. I’m going to teach you about making smart decisions about domain extensions, what add-ons to include, and how much to budget for a domain.
