As original founder, Chairman and CEO of Fitech, now part of CGI, Larry began his career innovating in sales, software development, and financial services. Now, as President of BlueRush, Larry works with North America's leading financial institutions to engage customers and drive conversions using personalized video. His vision of an optimized and fully integrated sales and customer experience that leverages the power of technology is at the heart of every solution BlueRush builds. Follow him on Twitter and LinkedIn.
Consumers are wary of personalization for its perceived privacy risk, yet they expect personalized service and act on personalized content.
What’s a brand to do?
Let’s examine how you can both address privacy concerns and make personalized content without distancing your audience.
