Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of.
“Virtually all (96%) marketers agree that personalization advances customer relationships,” according to Evergage’s 2019 Trends in Personalization Survey Report. And 80% of the respondents say they saw a measurable lift in business from their personalization campaigns.
