Martin Ochwat is a leading writer focused on social media and e-commerce marketing. He is passionate about writing content that’s vibrant, refreshing to read and that inspires readers to take action. Martin is currently working on zero-plastic brand Wellow and digital-first insurance agency Dundas Life. Follow him on Twitter @mpochwat, Facebook, Instagram, and LinkedIn.
Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.”
But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.”
You celebrated the vanity metrics only to realize they added no tangible value to the business.
