We’ve all thought about it.
It’s one of life’s big questions.
Why did the chicken cross the road?
The answers hypothesized for “prominent” thinkers can be found on the internet:
- Aristotle: To actualize its potential.
- Buddha: If you ask this question, you deny your own chicken nature.
- Ernest Hemingway: To die. In the rain.
- Capt. James T. Kirk: To boldly go where no chicken has gone before.
- Bob Dylan: How many roads must one chicken cross?
Content marketers ponder a similar question: Why does your target audience cross the road? What calls to action were they responding to?
