Editor’s note: This article debuted in the July issue of the now digital-only Chief Content Officer magazine.
Way back in the heady days of 2008, podcasting was barely a blip on the radar. According to Edison Research, the total audience of podcast listeners was 9% of the U.S. population per month.
Yet, despite the looming global recession, 2008 was also the year I realized my freelance business should become a content marketing and PR agency – and one of my first client projects was producing The Scoop, a weekly technology podcast for MIS Magazine, part of the Fairfax Media stable.
