You write to rank. But how often do you pause typing to see how your SEO-focused content is performing?
A glance at the first page of Google won’t cut it. A simple SEO audit can provide a better understanding of the positives and adverse aspects of your site’s pages in the eyes of Google and other search engines.
It’s an important undertaking so you can improve upon what works and eliminate bad SEO tactics that affect your rankings (and in some cases, could result in your site being removed from the search engine altogether).