Content marketers talk a lot about writing “good” content or content that “performs.”
We whip out our tape measures and scales, poke and prod, and inspect every pixel on the screen for proper keyword targeting and density, alt text copy, calls to action, and appropriate messaging for funnel position.
But Google is a fickle deity. It also wants people to have a good experience when viewing our content, and that means making our content as easy to use as possible.
