My switch from broadcast journalism to content marketing seemed like a logical and natural move. Both fields require many of the same skills – serving as a member of the grammar police, being deadline driven, writing well, and having an eye for detail.
After diving into the world of content marketing, I know the non-technical skills honed during my broadcast years also come in handy in content marketing. The production processes of a news story and a piece of content marketing are more similar than they appear.
