As video continues its steady climb to dominance in the world of content marketing, the appeal of a video-first marketing strategy has become increasingly evident. The endless stream of jaw-dropping stats attest to the medium’s power to supercharge the audience experience regardless of where it is deployed across the sales funnel.
To make video the workhorse of their strategies, content marketers can implement an asset-conversion process – transforming text- and static-based content into videos.
