You’ve got a problem. The latest and greatest content technology promises to solve it. But before you dive in, take a step back. An ad-hoc approach could cause more headaches in the long run. Here’s what to do instead.
Author: Stefanie Curtis
Stefanie Curtis is the founder and CEO of Pace Creative Group, a full-service communication and marketing agency specializing in content marketing. Stefanie and the Pace Creative team have over 14 years of experience with B2B and B2C organizations all over North America. She strives to present creative solutions that optimize efficiencies and maximize results and has worked with start-ups, not-for-profits, small to large businesses, and Fortune 100 companies to deliver integrated strategies and tactics that meet business goals. Follow Stefanie on LinkedIn.
By stefaniecurtis published
July 6, 2020
How to Create a Content Marketing Playbook
This post is an excerpt from an article that ran in CCO earlier this year.
Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Any marketing team – no matter who’s in charge of output – can benefit from a researched and well-written playbook.
By stefaniecurtis published
March 16, 2020
Do You Have a Playbook for Long-Term Success?
You can’t fake great teamwork. But you can steal a few collaboration secrets from an agency that’s achieved big wins with an approach that aligns goals, clarifies processes, and strengthens quality. Take a page from its playbook on how to turn a successful campaign into a sustainable model for team excellence.
