Is it time to expand the definition of content marketing?
I admit this is a bold question for someone writing his first guest post for the organization that owns the definition.
Author: A. Lee Judge
A. Lee Judge is the global digital marketing manager, at Hexagon Geosystems and co-founder/CMO of Content Monsta, a digital content agency. Previously, Lee served as senior digital marketing director at B2B customer service software company Jacada, connecting the organization’s sales and marketing operations. Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. Lee is the creator and co-host of The Business of Marketing podcast that focuses on content development strategies for businesses. He is a leading LinkedIn video creator, Forbes Agency Council member, and engaging event speaker providing training on digital marketing, content creation, social selling, and sales enablement from the marketing point of view. Follow him on Twitter @aleejudge.
